Marketing in Publishing

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If you have never published a book before with a mainstream publisher i. Over and over at the event, I heard from publishers about how important it is for authors to build up their networks. This is correct. But until I came to the stage, no speaker had talked about how and why publishers should build their own platforms. I made the case that the future of the niche or vertical book publisher rested entirely on building content platforms through partnerships with both authors and non-authors.

I also made the case for something that took most of the audience by surprise: Why books? Hear me out on this. What if the book publisher created a niche platform around a specific expertise area? If the publisher created a following around the niche area, with the help of multiple authors and thought leaders, that would create an opportunity to look at all types of paid content , not just books.

How about online events?

Marketing and Publishing for Newer Authors

How about in-person events? Learning packages? Sponsored content? The possibilities are endless, and they just might be what saves the book industry. Books are great, but why not offer multiple content packages that will engage consumers on an ongoing basis? At CMI, we have the opportunity to work with marketing and PR professionals at some of the greatest brands in the world. One of the biggest challenges we see, even with veteran marketers, is channel focus before content strategy. So often, marketers get infatuated with blogs, or webinars, or Facebook, or Pinterest, and we forget that the channel strategy should come way after the content strategy.

So why the focus on just books?

For the most part, a publisher has to start over every time a new book comes in the door. But what if publishers leveraged authors to create an ongoing resource of expert information, instead of just for books? Agents can also help new authors gain recognition and traction in the publishing world. Book publishers assume all responsibility of getting a book published.

With a team of editors, designers, and marketers, publishers do everything short of writing the book in order to bring it to market. Some publishers specialize in a certain type of writing, whether fiction, non-fiction, or a specific genre. Also, depending on its size, a publisher might employ editors to manage the manuscript within each of those categories, thus diversifying the books and authors they represent. Some smaller publishers accept work directly from authors, though. We discuss this next.

There are many factors that can change the direction of that path — or put you on a new one entirely — such as book genre, literary agency or lack thereof , traditional vs. The first step in publishing a book can be both the easiest and hardest step in the entire process — writing it. But before you dive in, you must ask yourself: What kind of book are you writing?

This step is where the publishing process could take you in a few different directions. Literary agents help bridge that gap. It just takes some research. They also review your queries and proposals. From that point, the agent or publisher can either reject or accept the query.

Note : Beware of con-artists posing as agents. Take a moment to research the agent or publishing house by reviewing their past clients and books.


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Overall, trust your gut. Be comfortable with your choice.

We Help Publishers Sell Books!

So, if you have a ton of money and no interest in being involved, this might be the move for you. This will determine how you prepare your manuscript and who you hire to help you. Print production can be done in one of two ways: print on-demand or traditional printing. Traditional printing is typically how major publishing houses produce their books, and to follow this method, you typically have to commit to at least 1, copies.

Print on-demand is a great option for authors who plan to sell primarily online, such as through a website or Amazon.

7 pivotal trends in content marketing for publishers

Traditional printing might be a good fit for an author who has speaking engagements or plans to make in-person sales. Traditional publishers have a slew of professionals who take your Microsoft Word manuscript and turn it into a gorgeous book. As a self-publisher, that process is on you. The below image is an example of the retailer fees by price point. But if your manuscript is mostly text, you should be able to handle conversion and formatting on your own. In terms of cover art, eBook covers will likely be seen in black and white, grayscale, color, high-resolution, low-resolution, thumbnail size, or full size … just to name a few.

Digital books sales can take place on desktops, mobile devices, and in all resolutions.

Publishing | Quad

Because of this, it may be best to hire a designer who specializes in these formats. Apply some of the self-publishing tips below to maximize your book sales. The main factors for eBooks include pricing which should be similar to or a little less than your competition and its positioning on Amazon or other digital bookstores. Authors — especially self-published authors — should have a website, a blog, and social media for starters through which they can attract followers and promote their book. Loyalty is an incredibly strong motivator for books sales. Rather, you must already have the platform and authority, and thus be qualified to write a book.

YOU bring the audience to the publisher, not the reverse. The same goes for self-publishers.

Marketing will replace editorial as the driving force behind publishing houses

Your audience is critical for marketing and selling a book … which brings us to our next section: publishing tips in The publishing world has changed drastically, especially in the last 20 years. Outside of self-publishing, ePublishing, and audiobooks, what else is new? What are some tips for modern-day publishing?

Self-published authors can thrive there, too. Not only does crowdsourcing provide you with an advance of cash that can help with upfront editorial or printing costs, but it can also create a unique audience of people who are both fiscally and emotionally invested in the creation of your book. Is this your very first book? Well, maybe you should take this guide one step at a time. Given the lower financial and physical commitment of publishing an eBook, many first-time authors use that process as a springboard into the world of authorship.


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  8. Publishing an eBook allows you to get your work out there while building up a readership and garnering name recognition. If this is your very first book, and you have yet to write a word much less attract an audience, it may be more realistic to start with a blog.

    Blogging is completely risk- and cost-free yet attracts a readership and following via email and social media. Once you drum up enough attention, then you can dive into writing a book … with the confidence that your audience will want to read that, too. Just like coffeeshops love supporting local farmers and art galleries love supporting local artists, indie and independent bookstores love supporting local authors. Local bookstores like coffeeshops are community hotspots — they support the community, sponsor local programs, sell unique content not found at national chains , and host events.

    When pitching to a local bookstore, consider how your book supports their mission as said hotspot and how selling your book might bring other locals there, too. From querying an agent to working with an indie book cover designer, there are a myriad of players in the wild world of publishing.